I’ve always wondered,almost everything online, internet, blogs even downloading is free, how do these companies make money. The owners of google are of the most powerfull people in the world today(according to Forbs) so can you guys let me know how exactly they make theor bucks?

Is it thru CPM (cost per impression), CPC/CPA (cost per click/action), affiliate marketing?

I’m going to a job interview for a Product manager role in online travel. I have no prior experience in marketing. The company knows that but i want to be able to answer the typical behavioural questions “how do you go about” type:

how do you go about managing budget?
how do you go about defining the product strategy for products ?
how do you go about organising promotional activities to achieve performance outcomes and deliver revenue targets ?

I am new to selling online. If you own an online business, what % of income (from this online business) you would be using for online marketing? Is there a normal range — say 20-40% to keep the business running, and more than 80% to grow the business more aggressively?

I will be setting up a website catering to movies and book lovers, and I will be providing quality content and reviews (mostly mine). I expect the site to attract a sizeable number of users.
What are ways to generate money from my website. I’m aware of Google Ad-Sense and Affiliate marketing. Is there any other alternative?

I’m expecting an answer from someone with field experience or considerable knowledge.

** No spam or advertisements please
Amateur Designs, you probably aren’t aware of Affiliate or Ad-Sense marketing then!

Participants, please give me a more sensible answer, not like the one answered by Amateur Designs