Blog post with specific examples at declandunn.com In many ways the growth of social media has created a divide, between those on the social media side who look at the follows and likes as the numbers to follow, while actual business as a whole has been slow. On the other side are the marketers, who see social media as unproven simply because they keep trying to prove it using clicks and conversions, the direct marketing world of problem/solution. That does not fit into the world of social media, so they for the most part ignore it as unproven. As a follow up to Part I, Social Media Conversion: From Pleasure to Business, let’s outline the 6 basic methods for generating traffic from social media, the world of business, to a buying decision, the world of problem and solution. These are intended as a general outline, with some practical steps to take.