Product Description
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your departmen… More >>

Cult of Analytics: Driving online marketing strategies using web analytics

Driving website traffic is crucial to your success as an online business entrepreneur. There are online online marketing strategies you can put into practice that will drive traffic to your website.