www.onlinemarketingsummit.com Dana Todd, CMO and Co-Founder of Newsforce discusses the importance of creativity in marketing with Aaron Kahlow, CEO of Online Marketing Connect. One of the key takeaways from her speaking session at OMS Long Beach is on story telling, and how to build a story line, how to build a brand legacy. Creativity is key, whether you are selling postage stamps or consumer packaged goods… It’s about getting over the timidity in the industry and never capping your creativity. Don’t ever be intimidated by the suits and or be stopped by creative expression… listen in! [Aaron] So we’re here with Dana Todd, um at OMS Long Beach, yes OMS Long Beach, and uh Dana is going to tell us a little about herself, and then uh, tell us what you’re going to talk about today. [Dana] Alright, well I’m the chief marketing officer of Newsforce, which is a technology which helps news make more money. [Aaron] Ha ha ha ha ha. [Dana] Ha ha ha ha ha. [Dana] SO we’re trying to single handily trying to save the news industry, that’s my mission. [Aaron] That is a big mission at that. You and Google right, you and Google trying to save the news industry. [Dana] Oh I know, their in my turf today. [Aaron] I don’t know if I buy into that I think they’re just trying to save themselves to make more money off of the news. So um, for all those unfortunate folks that aren’t going to be able to make it to your session today, tell us the top two or three takeaways that they would have …

Aaron Kahlow talks about Online Marketing Connect and how the company provides education and training in best practices of online marketing. For more information on the Word of Mouth Marketing Association, please visit womma.org