Pay Per View Advertising – Introduction

Hi my fellow readers. Again a long time without posts I know. I’m really sorry about that and I hope you don’t mind, but I was too busy with several projects that I’m currently involved with. But there’s also good news, the most recent money making opportunity I’m checking out right now will give me some good stuff to write about. So let’s go on!

Pay Per View Advertising

Some days ago I came across a fairly unknown advertising method called Pay Per View advertising or PPV in short. I stumbled across it through a WSO published on the Warriorforum. The sales letter looked quite interesting and I bought that short report about how to use PPV traffic to generate affiliate sales and leads. A nice read, but fairly expensive for the amount of information that was provided. But that’s another story.

Anyway, you may finally want to know what Pay Per View advertising? It’s Adware traffic. Simply as that. But wait, before I hear you say that Mr. Querblogger has gone wild and is now on the Blackhat side or something like that, be assured that PPV advertising has nothing to do with any illegal stuff! On the contrary, PPV is probably the most targeted and cheap advertising method out there.

PPV traffic is provided by big advertising networks like Media Traffic, Traffic Vance, Adonnetwork or Zango. These networks usually have huge databases of user who have WILLINGLY installed adware on their PCs, most times by installing a toolbar, free games or software for example. Such ad networks will publish your ads as Popups or Pop-unders to all these users whenever a certain search keyword or even URL is triggered.

Basically a PPV network works much like a PPC ad network like Google Adwords for example. Advertisers are able to bid on certain keywords and URLs. Whenever a user who has installed Adware on his PC does a search on a search engine or even directly types in a URL in his browser, a Popup or Pop-Under with your choosen ad will automatically appear. Each time this happens you get charged a certain fee, just like with PPC ads. The big difference is the cost of a single ad view.

Typically bidding on major search terms like “weight loss” or “credit cards” for example can easily cost you several Dollars per single click. PPV traffic, which is nearly as much targeted as PPC traffic, will cost only a small portion of that. Usually you’ll find click prices in the range of 2 or 3 Cents and that’s a BIG difference in my opinion. With PPV traffic you’ll get the benefits of targeted advertising to a much lower cost than other advertising methods. Another big plus is the option to advertise your referral links and CPA offers directly, you don’t need to mess around with Quality Scores and have to build a landing page for example! There’s just one question left, what about conversion rates?

And that’s probably(I don’t know yet) a major downside of Pay Per View advertising. Because the ads are provided in the form of a Popup or Pop-Under and the traffic has therefore less “quality” than PPC for example, many people will simply just click away your ad and forget about it. But since you can advertise for such cheap prices, it’s still a valuable method of promoting your products, CPA offers or whatever you feel like promoting.

During the next days I will start a case study (actually I’ve already started a first test) and give you a real example on how PPV advertsing works and what you might expect from it. It will be interesting to see how my ads will convert and if I’m able to make some profits or not.

Feel free to check back soon, you’ll save some good money while letting me test the whole PPV thing for you first (I’ve already spend nearly $300 for getting the rigth infos and funding my PPV account). ;)

See you soon,
Querblogger

Niche Sites Update

Long time ago since I’ve last written a post here on TMME. I must excuse for being late with my writings, but I’m still quite busy at the moment with my new projects. Anyway, let me give you a short update on my current progress.

You may now that I’m currently working on 3 new niche websites where I promote several products from the Clickbank affiliate network. Each product will bring me around $30 to $40 in commissions if someone is buying through one of my sites. I’ve personally proved that such websites are really working, my first niche site I created several months ago still brings me around $30 to $60 per months, without further working on it.

Right now I’m done with creating the niche sites and I’m in the progress of driving traffic to these sites. I’m using article marketing for the main portion of traffic. I’ve already written several articles and submitted them to Ezinearticles. I must say, it really works! Although I haven’t made any sales with these sites right now, I’m already receiving traffic, around 30 to 40 unique visitors per day for all 3 of my sites (yes I know, it isn’t really that much…). The best thing is, that I already got some clicks on my Clickbank affiliate links too!

I must definitely write many more articles in order to create sales from my sites. The more traffic I can drive to my niche sites via my articles, the more possible sales I’ll hopefully have! Maybe I will also hire a copywriter who will write those articles for me. I’ve seen people on the Warriorforum who are writing quality articles for $5 per 300 words. And since I’m making quite good money from NeoBux, I’m sure I can afford some bucks to help me getting my job done.

Ok, enough for now. I’ll keep you updated!

Bye,
Querblogger

The Power of Squidoo

This post is about the benefits of using Squidoo as a great tool to make money, drive traffic and to show other people that you’re an expert in a certain niche. Because I’ve already written some of those so called lenses by myself, I want to share my thoughts about it.

Squidoo is a web project launched and founded by Seth Godin in October 2005. Basically it offers you to write and publish single webpages, so called lenses, that may deal about different things you like and/or want to promote. You can think about Squidoo like a bloghost, with the exception that your blog will be more like a static webpage that you only update from time to time.

Creating a Squidoo lens is relatively easy. After choosing the right name for your lens (it will be part of your URL, e.g. Squidoo.com/YourLensName) you can immediately start filling it with content. A lens consists of different modules like a text module or a questbook for example. You can add as many different modules as you want, there’s no limit in possibilities. Each module should be filled with content, e.g. in a text module you should write down the text that belongs to your lens’ theme. After adding all necessary modules, text, images and other stuff you like, you have to publish your lens and it will immediately go live and starts receiving traffic.

The best thing about a Squidoo lens is the fact that you’re allowed to place links (including affiliate links) right within your lens’ content. You can add as many as you want and use them to either drive traffic to your websites/blogs or to directly generate affiliate sales for example. Because Squidoo is very popular, frequently visited from many people around the world and new lenses are indexed extremely fast, it’s a perfect marketing tool! When choosing the right keywords to target and with good content, it’s quite possible to make some nice affiliate sales and money.

Squidoo also features a revenue sharing model, meaning that each lens you’ve published may bring you also a share of all the advertising revenues it has generated. Those revenue comes from ads shown next to your lens and also from Amazon widgets if you want to use them in your lens. If you have a popular lens with lots of traffic, then you may see some bucks from that revenue sharing alone. You can also donate your earnings to different charities if you will.

So far I’ve only written and published 4 lenses, but I’m amazed about how well they perform and help me in making some extra money. Especially my lens about NeoBux brings several new referrals each day and it is listed in the top 10 for the same keyword. Squidoo lenses are definitely worth your time if you want to get some extra traffic or money. You can use them to create a small piece of online real estate that you can use to establish your online business, be it lenses about products you promote or useful articles that will show others that you’re an expert in your field. Squidoo is a nice and free way to increase your online exposure to potential buyers, readers, whatever you like. Simply give it a try and start creating your first lens right now, it’s easy!

Bye bye,
Querblogger

Posted on 20th August 2008 by Querblogger in Squidoo, Traffic, Writing, affiliate, marketing, niche marketing, review - Tags: , ,

Niche Marketing or Promoting Popular Products?

The last days I thought about what would be better and easier to market, a niche product with small competition and less traffic or a popular item with lots of competitors and a whole bunch of traffic?

Well I haven’t got the excact answer for that yet, but so far I’ve already found some advantages and also disadvantages from both affiliate marketing methods. First, and before I’ve read some very interesting threads on the Warriorforum and other sites, I thought that going niche would be the ideal way for promoting products as an affiliate and making some good money from it. Indeed, niche marketing really works. I’ve already made some sales from my personal Clickbank niche test site that I created some months ago. But is it the “holy grail” of affiliate marketing?

A good question if you ask me. Although niche marketing has many benefits like having fewer competitors and an easy search engine domination with your choosen keywords, there are still some major disadvantages. The worst of all is traffic, simply as that. A niche market is, you may quess it, tailormade to a small group of people that are interested in a particular topic. Therefore potential traffic to a niche site is usually small too. Less traffic means few sales means less money. But doesn’t one want to make more money from affiliate marketing? What about choosing a more competitive “niche” with more traffic, more sales, more money to make?

You know what I want to say? No? Ok, let me explain. What would be better, to get a big piece of a small cake or to get a small piece of a (really) big cake? I would rather choose the smaller piece, not because I’m not that hungry… :)

Establishing you affiliate business, the small piece of cake, in a highly competitive market, the really huge cake itself, has some benfits too. Although you have a lot of competitors you also have the chance to grasp a certain percentage of the high traffic that swirls around a popular product. You don’t necessarily have to get to the first search engine results for your particular keyword in order to get some of that traffic. Even if your affiliate site is ranked at the 5th or even 10th position, it will probably bring you enough traffic, depending on how hot the product/service is that you’r about to promote. Maybe even more traffci than from a tiny niche site.

So what’s the difference between creating a niche site that you have to get ranked on the topmost search results in order to get some traffic and creating a site in a competitive market with a ranking far behind the first sites but with a lot of traffic? I personally think, and that’s also the reason of this post and my thoughts, it’s the work involved in creating an affiliate site and driving traffic to it. What would be easier, to maintain a number one position in the SERPs or say position number 50? Sure, the second position.

To sum up my thoughts, I think going for a popular product or service should be easier to make money with than creating a niche site. First, a popular item means traffic, a lot of traffic. Second, you wouldn’t have to maintain a #1 position in the search results, hence less SEO work. Third, you have a lot of competitors that have choosen many longtail keywords that you can “spy out” (hehe, evil evil) and choose for your own site (which should be a bit better optimized than your competitor’s one).

Now my question, what do YOU think about it? Is niche marketing the fantastic affiliate marketing money maker or is it going after a popular product and so to say being a “parasite” that subsists from the huge traffic such a product has created?

As I already said at the beginning, I don’t have a correct answer yet, althoug I’ve read some other people’s thought about going broad is far better than niche marketing. Just want to know what you think about it.

So long,
Querblogger

Third Affiliate Sale!

It seems all the efforts in building my first affiliate niche site have really paid off so far. Today I made my third affiliate sale and another $37 arrived in my Clickbank account. :)

Although this may sound a bit like bigheadedness, I won’t boast about how a good affiliate marketer I am. On the contrary, I’m such a noob in the affiliate business and it’s maybe only luck that I make my first money from this site. I only want to show you that it IS possible to make money from it!

Now I’m at a point where I seriously think about starting some other niche sites in order to make some good money. Sure, not enough for quitting my dayjob right now, but enough to have some extra cash in the pocket. Well, I’ll work on it.

See you later,
Querblogger

PS: I’ll soon write the next update about my progress with “My Homepages Friends”, the site where you get paid to search the internet!

Posted on 15th June 2008 by Querblogger in Affiliate Programs, Earnings, affiliate, clickbank, marketing - Tags: , , ,