This post is about the benefits of using Squidoo as a great tool to make money, drive traffic and to show other people that you’re an expert in a certain niche. Because I’ve already written some of those so called lenses by myself, I want to share my thoughts about it.

Squidoo is a web project launched and founded by Seth Godin in October 2005. Basically it offers you to write and publish single webpages, so called lenses, that may deal about different things you like and/or want to promote. You can think about Squidoo like a bloghost, with the exception that your blog will be more like a static webpage that you only update from time to time.

Creating a Squidoo lens is relatively easy. After choosing the right name for your lens (it will be part of your URL, e.g. Squidoo.com/YourLensName) you can immediately start filling it with content. A lens consists of different modules like a text module or a questbook for example. You can add as many different modules as you want, there’s no limit in possibilities. Each module should be filled with content, e.g. in a text module you should write down the text that belongs to your lens’ theme. After adding all necessary modules, text, images and other stuff you like, you have to publish your lens and it will immediately go live and starts receiving traffic.

The best thing about a Squidoo lens is the fact that you’re allowed to place links (including affiliate links) right within your lens’ content. You can add as many as you want and use them to either drive traffic to your websites/blogs or to directly generate affiliate sales for example. Because Squidoo is very popular, frequently visited from many people around the world and new lenses are indexed extremely fast, it’s a perfect marketing tool! When choosing the right keywords to target and with good content, it’s quite possible to make some nice affiliate sales and money.

Squidoo also features a revenue sharing model, meaning that each lens you’ve published may bring you also a share of all the advertising revenues it has generated. Those revenue comes from ads shown next to your lens and also from Amazon widgets if you want to use them in your lens. If you have a popular lens with lots of traffic, then you may see some bucks from that revenue sharing alone. You can also donate your earnings to different charities if you will.

So far I’ve only written and published 4 lenses, but I’m amazed about how well they perform and help me in making some extra money. Especially my lens about NeoBux brings several new referrals each day and it is listed in the top 10 for the same keyword. Squidoo lenses are definitely worth your time if you want to get some extra traffic or money. You can use them to create a small piece of online real estate that you can use to establish your online business, be it lenses about products you promote or useful articles that will show others that you’re an expert in your field. Squidoo is a nice and free way to increase your online exposure to potential buyers, readers, whatever you like. Simply give it a try and start creating your first lens right now, it’s easy!

Bye bye,
Querblogger