Monetize Your Blog – Kontera
Today I will write about Kontera’s ContenLink ad publishing network and how it may help you in monetizing your blog. I thought it was time to continue my “series” about blog monetization methods that I began in December 2007. Back then it presented three different money makers called WidgetBucks, Bidvertiser and Fair Ads Network.
Kontera provides a full-featured advertising network that offers in-text advertising, another attractive method for making money from your blog (and also your regular website’s) content. It’s really simple, you place a short code snippet in your blog’s template (they even offer an automatic tool for Blogger.com blogs) where you want those ads to appear. Whenever a page of your blog gets loaded, the code parses your content for particular keywords that different advertisers bid on and it highlights them just like a regular hyperlink. When your site visitors click on one of those links, you’ll make money. You may see such links while looking at my posts here on this blog, they are double underlined.
I’ve implemented Kontera’s ContentLink technology some days ago after I got accepted in their publisher network. I use their very own Wordpress plugin to make my life a little easier with integrating Kontera on my blog. So far I made $1.77 in four days with an average CTR (Click-Through Rate) of around 2.50%. The average click price is at $0.30, but I must admit that I only have stats for those four days!
It seems that this ad publishing solution does work real good for content sites, so far that’s the highest CTR I’ve ever seen from all those advertising networks that I tested here on my blog. To give you an example, my CTR on Speedyads is at 0.20%!
Kontera pays at a Net 30 basis, meaning they pay you 30 days after a month’s end. In order to get paid you have to reach $100 as the minimum payout limit. Payments are made via Paypal, Check and even international bank transfer.
Kontera’s ContentLink looks very promising and I’ll leave it on my blog for some more weeks to get some better and more realistic statistics. Right now I’m very happy with their network, earnings are quite good so far and I’m really surprised to see such a high click-through rate, which is a good sign for making good money. As always, revenues also highly depend on your blog’s or website’s traffic, the more the better. 
Bye,
Querblogger
I trialled kontera on my blog for about a week and made 1cent
so I took it off. However some bloggers are making good money with it.
Comment by Tom - StandOutBlogger.com — July 14, 2008 @ 3:31 pm
Well I’ll test it for some days/weeks to see how it performs on my own blog. Right now I haven’t got a single click within the last two days, but I hope that’s only temporary.
I don’t want to make big bucks from showing ads on my blog, but I like to try new stuff that I come across. So I’ll give Kontera a try and if it works out for me, everything’s fine. If it doesn’t, well there are dozens of other advertising networks out there just waiting to get tested…
See you,
Querblogger
Comment by Querblogger — July 14, 2008 @ 4:20 pm
I make 4 to 17 cents a day with it. Not much but I have not a lot of visiters on that blog.
Comment by Stijn - Neobux.110mb.com — July 14, 2008 @ 5:20 pm
I had tried Kontera as well but found that it annoyed my readers so I removed it and think I will just go back to using some banners.
Comment by Casey Quinn — July 16, 2008 @ 1:48 pm
@Stijn:
I make a little more than you. After (only) one week of testing I make around $0.30 a day. Let’s see how it’ll perform in the future.
@Casey:
In what way are those Kontera ads annoying to your site’s readers? I just ask to avoid some problems by myself BEFORE annoying my readers too. I personally don’t find the in-text ads annoying at all…
Comment by Querblogger — July 16, 2008 @ 1:59 pm